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SEO and AI search insights
Search.Answers.Growth.
Practical articles on SEO, AEO, GEO and AI search, written for business owners and marketing teams.
How to build an SEO strategy that still works in the AI search era
Rankings still matter, but the way people find businesses has changed. Here is how to plan SEO that serves Google and AI assistants at the same time.
What is answer engine optimisation (AEO)? A practical guide
AEO helps your content become the direct answer in snippets, voice results and AI Overviews. Here is what it involves and where to start.
Generative engine optimisation explained: getting cited by ChatGPT and Perplexity
Generative engines write the answer and pick the sources. GEO is how you become one of them.
Google AI Overviews and your traffic: what to expect and how to respond
AI Overviews change click behaviour on informational searches. Here is how to adapt your content and reporting.
The Google Business Profile settings most local businesses get wrong
Small profile fixes can move you into the Maps 3-pack. These are the ones we check first.
Faceted navigation SEO: stop filters from wrecking your store's rankings
Filters help shoppers but can create thousands of duplicate URLs. Here is how to keep the useful ones and control the rest.
B2B SEO that sales teams actually value
Traffic is easy to grow. Pipeline is harder. Here is how to build B2B SEO around revenue.
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