AI Overviews change click behaviour on informational searches. Here is how to adapt your content and reporting.
What changes
Informational queries are most affected: the searcher may get what they need from the overview. Commercial and local searches are less affected.
Being cited still matters
A citation in an overview puts your brand in front of the searcher at the moment of research, even if they do not click immediately.
Adjust your content mix
Invest more in content that needs depth, tools, pricing or local detail, where a summary is not enough.
Update your reporting
Track impressions and citations as well as clicks, and segment informational from commercial queries in Search Console.
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