AI Search · Generative Engine Optimisation
Generative engine optimisation for the AI search era
Mentioned.Cited.Recommended.
Generative engines write the answer and choose the sources. GEO makes your content and brand the ones they choose.
What it is
What is generative engine optimisation?
Generative engine optimisation (GEO) is the practice of increasing how often generative AI tools cite, quote or recommend your brand when they compose an answer. Unlike a results page, a generated answer blends many sources into one response, and usually credits only a handful of them.
Research on generative search has shown that adding statistics, quotations and clear citations to content can noticeably improve how often it is surfaced. GEO applies those findings alongside brand authority work across the sources AI models learn from.
Why it matters
- Generated answers often name only a few brands.
- AI users frequently act on the recommendation without searching further.
- Brand mentions on trusted third-party sites shape what AI says about you.
- Being cited builds authority that also helps traditional rankings.
What Anvish Media does
Our GEO services
Generative visibility audit
Testing priority prompts across ChatGPT, Perplexity, Gemini, Copilot and AI Mode to see who is cited.
Citation-worthy content
Original data, expert quotes, statistics and clear source attribution on key pages.
Source mapping
Finding the domains AI tools cite most for your topics, then earning a presence there.
Brand narrative control
Aligning how your brand is described across reviews, directories, press and your own site.
Technical access
Making sure AI crawlers can reach your content and that it renders without JavaScript barriers.
Share-of-voice tracking
Ongoing measurement of mentions and citations against competitors.
Process
How we deliver GEO
- Step 01
Prompt set design
Define 50 to 300 prompts that reflect how buyers ask AI tools for help.
- Step 02
Baseline and source map
Record current citations and the third-party sources AI tools rely on.
- Step 03
Content upgrades
Add data, quotes, comparisons and clear structure to priority pages.
- Step 04
Off-site presence
Digital PR, reviews, listicles and community mentions on cited sources.
- Step 05
Measure share of voice
Re-run the prompt set monthly and report movement.
Be the answerGEO
not another link.
Cited. Recommended.
Deliverables
What you get
Every GEO engagement includes these deliverables, scoped to your size and goals.
Get a Free SEO Audit- Generative visibility audit by platform
- Cited-source map for your topics
- Content upgrade plan with original data opportunities
- Rewrites of priority pages for citation
- Digital PR and mention outreach
- AI crawler and rendering review
- Monthly AI share-of-voice dashboard
Who it's for
Who GEO is for
- Brands in categories where buyers ask AI for shortlists
- B2B, SaaS and professional services firms
- Ecommerce brands competing on 'best' and comparison prompts
- Businesses entering new markets such as Australia or the UAE
Case studies
GEO results
Sample content: replace with real client results before launch.
Building export pipeline for an Indian industrial valve manufacturer
Application pages, technical content and AI search visibility generated qualified RFQs from Australia, the UAE and Southeast Asia.
Growing organic revenue for a Dubai home-fragrance brand selling across the GCC
Category architecture, bilingual product content and product schema turned organic search into the brand's second-largest revenue channel.
What is generative engine optimisation?
GEO is the practice of improving how often AI tools that generate answers, such as ChatGPT, Perplexity, Gemini and Copilot, cite or recommend your brand and content.
How is GEO different from AEO?
AEO targets single direct answers such as featured snippets and voice results. GEO targets generated, multi-source answers, where the goal is to be one of the brands the AI cites or recommends.
Which AI platforms do you track?
We typically track ChatGPT, Perplexity, Google Gemini, Google AI Overviews and AI Mode, and Microsoft Copilot. We adjust the mix by market, for example adding regional tools where they matter.
How long before GEO shows results?
Answer engines with live web retrieval, such as Perplexity and AI Overviews, can reflect changes within weeks. Changes in what models know about your brand from training data take longer and depend on model updates.
Get your GEO strategy
Tell us about your business and we'll send a free audit covering Google rankings, Maps visibility and how AI assistants describe you today.