Traffic is easy to grow. Pipeline is harder. Here is how to build B2B SEO around revenue.
Talk to sales first
Your sales team knows the objections, triggers and phrases buyers use. Start keyword research there.
Prioritise by deal value
A term with 40 searches a month can be worth more than one with 4,000 if it signals a buyer with budget.
Build solution and comparison pages
Late-stage buyers search for alternatives, comparisons and use cases. Those pages convert.
Connect search to the CRM
Tag organic leads through to opportunities and closed revenue so SEO is judged on pipeline.
Want help putting this into practice? Our B2B SEO service covers it end to end, or request a free audit.