Generative engines write the answer and pick the sources. GEO is how you become one of them.
Why GEO is different
A results page shows ten links. A generated answer blends many sources into one response and may credit only a few. Being one of those few is the goal.
What tends to get cited
Pages with clear claims, statistics, named sources, expert quotes and well-labelled sections are easier for AI systems to extract and attribute.
Your brand lives off-site too
Language models learn about your business from reviews, directories, news coverage and forums. Consistent facts across those sources shape what AI says about you.
Build a prompt set
Write 50 to 100 prompts your buyers might use, run them across AI tools monthly and record who gets mentioned. That is your GEO baseline.
Keep the foundations
Most AI search tools retrieve from the live web. Crawlable, fast, well-ranked pages remain the best route into generated answers.
Want help putting this into practice? Our GEO service covers it end to end, or request a free audit.