Case study
Growing organic revenue for a Dubai home-fragrance brand selling across the GCC
Challenge.Strategy.Results.
Category architecture, bilingual product content and product schema turned organic search into the brand's second-largest revenue channel.
Sample case study: all figures are illustrative. Replace with real, client-approved data before launch.
organic revenue
non-brand clicks
AI shopping mentions
The challenge
The Shopify store had thousands of filter URLs being indexed, duplicate English and Arabic pages without hreflang, and manufacturer copy on most products. Paid social costs were rising.
The strategy
Clean up indexation, build categories around real demand in English and Arabic, and give products the data AI shopping assistants and Google need to compare them.
SEO, AEO & GEO work
SEO
New category architecture for oud, bakhoor, diffusers and gift sets based on bilingual keyword research.
AEO
Buying-guide content answering scent and gifting questions, structured for snippets.
GEO
Gift-guide and listicle outreach on sites frequently cited by AI tools for UAE gifting prompts.
Local
Google Business Profile for the Dubai Mall kiosk and Merchant Center local inventory.
Technical & content work
Technical: Blocked crawlable filter combinations, fixed hreflang between English and Arabic, implemented Product and Merchant listing schema and improved collection page speed.
Content: Unique copy for 120 priority products, 18 category descriptions in both languages and six gifting guides.
Before / after
Performance
| Metric | Before | After |
|---|---|---|
| Organic revenue (monthly, AED) | 48k | 128k |
| Indexed URLs | 21,400 | 1,380 |
| Non-brand organic clicks | 3,900 | 12,170 |
| Products with valid rich results | 12% | 96% |
Timeline
10 months
- Months 1-2Technical cleanup and hreflang
- Months 3-5Category architecture and product schema
- Months 6-8Bilingual product copy and guides
- Months 9-10Gift-season outreach and AI visibility tracking
Key learnings
What we learned
- Learning 01
Removing 20,000 filter URLs from the index lifted category rankings within weeks.
- Learning 02
Arabic category pages captured demand competitors ignored.
- Learning 03
Complete product schema was a precondition for AI shopping visibility.
More work
More case studies
Tripling new-patient bookings for a two-chair practice in Melbourne's inner east
Local SEO, treatment pages and AEO content took a suburban practice from page two to the Maps 3-pack for its core treatments.
Growing qualified family law enquiries for a boutique firm in Parramatta and the CBD
Practice-area pages, jurisdiction-specific answers and AI search work made a boutique firm the cited source for core family law questions.
Doubling inbound calls for a six-van plumbing business across Brisbane's north and east
A Google Business Profile overhaul, service-area strategy and storm-season preparation made the map pack the business's biggest lead source.
Get your SEO strategy
Tell us about your business and we'll send a free audit covering Google rankings, Maps visibility and how AI assistants describe you today.