Case study
Building export pipeline for an Indian industrial valve manufacturer
Challenge.Strategy.Results.
Application pages, technical content and AI search visibility generated qualified RFQs from Australia, the UAE and Southeast Asia.
Sample case study: all figures are illustrative. Replace with real, client-approved data before launch.
qualified RFQs
RFQs from export markets
AI vendor shortlist mentions
The challenge
The manufacturer relied on trade fairs and B2B marketplaces. Its website was a product catalogue with PDF datasheets, no application content and no visibility in international markets or AI tools.
The strategy
Rank for application and specification searches that engineers and procurement teams use, make the site credible to international buyers and get the brand into AI-generated supplier shortlists.
SEO, AEO & GEO work
SEO
Product pages rebuilt from PDFs into HTML with specs, standards and applications; industry pages for oil and gas, water treatment and chemical processing.
AEO
Engineering answers on valve selection, pressure ratings and standards, structured for snippets.
GEO
Original data on valve failure causes published and pitched to industry publications cited by AI tools.
Local
Google Business Profile for the factory and listings on export directories.
Technical & content work
Technical: Hreflang for en-IN, en-AU and en-AE, faster product templates, Product schema and RFQ form tracking connected to the CRM.
Content: 42 product pages converted from PDFs, six industry pages, ten technical guides and three export-market landing pages.
Before / after
Performance
| Metric | Before | After |
|---|---|---|
| Qualified RFQs per month | 9 | 31 |
| Organic sessions from export markets | 380 | 2,950 |
| Ranking product and spec terms | 64 | 410 |
| AI shortlist mentions (tracked prompts) | 0 | 18 |
Timeline
12 months
- Months 1-3Catalogue rebuild and technical setup
- Months 4-6Industry and application content
- Months 7-9Original research and PR
- Months 10-12Export-market pages and AI tracking
Key learnings
What we learned
- Learning 01
Turning PDFs into HTML pages unlocked hundreds of specification rankings.
- Learning 02
Engineers searched by standard and pressure rating more than by product name.
- Learning 03
Original data was the most effective way into AI-generated supplier lists.
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